Citation Rate

Definition

Citation rate is the percentage of monitored prompts in which an AI engine cites a specific brand or page. The core metric of AI brand monitoring. 2026 benchmarks: ChatGPT 0.59% brand citation rate, Perplexity 13.05%, Grok 25.7% (Superlines, Discovered Labs + Whitehat SEO 2026 study of 34,234 AI responses).