GEO Audit Tool
Find out why AI search engines don't cite your pages — and what to fix. TurboAudit runs a full GEO audit in ~2 minutes across 7 AI-citation dimensions.
6
GEO signals scored
4+
AI systems covered
~2 min
Audit time
Free plan available · No credit card required
What is GEO?
Generative Engine Optimization (GEO) is the discipline of optimizing pages to be cited in AI-generated responses — from Google AI Overviews to Perplexity to ChatGPT. Traditional SEO gets you ranked. GEO gets you cited. The signals are overlapping but distinct: GEO requires direct-answer structure, verifiable trust signals, correct schema, and content that AI can extract without inferring.
A GEO audit identifies which of these signals are missing or weak on a specific page — and prioritizes fixes by impact and effort.
Traditional SEO goal
Rank on page 1 for target keywords
GEO goal
Be cited in AI-generated answers for target queries
6 GEO signals TurboAudit checks
Each signal is scored 0–10 and weighted to produce your overall GEO readiness score.
Whether AI crawlers (GPTBot, PerplexityBot, ClaudeBot) can access and render your page
- robots.txt AI user-agent rules
- JavaScript-gated content detection
- Render-blocking resource audit
Direct answers in the first 50 words that AI can extract without inference
- Opening paragraph extractability score
- Query-to-answer word distance
- Heading → answer hierarchy
E-E-A-T markers that AI systems use to evaluate citation-worthiness
- Author byline and linked bio
- Organization schema completeness
- External reference density
Structured data that helps AI understand your content type and claims
- Schema type completeness
- Required property coverage
- JSON-LD validity
Quotable passages, specific data points, and extractable claims
- Stat and data point density
- Quotable sentence count
- Claim specificity index
datePublished, dateModified, and content recency indicators
- datePublished vs dateModified gap
- Content recency detection
- Last-crawl staleness estimate
What GEO fixes look like
Common patterns from pages that went from invisible to cited after a GEO audit.
Blog post ranks #3 but never cited in AI Overviews
Restructured opening, added Article schema → cited within 3 weeks
Product page ignored by Perplexity buying guides
Added Product schema with price, availability → appeared in comparisons
FAQ page answers generic questions, AI cites competitors
Added specific data points and FAQPage schema → AI cites our answers
Example GEO audit report
Every audit returns a scored breakdown with specific issues and prioritized fixes.
Top fix: Add author byline + bio link — est. effort: 10 min · Impact: +1.5 pts
Who needs a GEO audit
Content teams
Publishing articles, guides, or FAQs that should appear in AI Overviews but don't
SaaS companies
Product and pricing pages being evaluated in AI-generated buying guides without being cited
E-commerce brands
Product pages not referenced when buyers ask AI for purchase recommendations
SEO agencies
Adding GEO auditing to AI readiness assessments as a new billable service
Simple, transparent pricing
Start free. Upgrade when you need higher audit volume.
Pro
$129.99per month
- 100 audits / month
- Full issue visibility
- Full recommendations and evidence
- Action plan with code snippets
Pricing is indicative. See full pricing →
Related GEO resources
Related TurboAudit tools
Frequently asked questions
What is GEO — Generative Engine Optimization?+
GEO (Generative Engine Optimization) is the practice of optimizing web content to be cited and referenced by AI search systems like Google AI Overviews, Perplexity, ChatGPT, and Copilot. Unlike traditional SEO which targets ranking positions, GEO targets citation inclusion in AI-generated responses.
What is a GEO audit?+
A GEO audit evaluates a specific page for the signals that AI search systems use to select citation sources. This includes AI crawl access, schema markup, E-E-A-T trust signals, answer-first content structure, citeability density, and freshness signals. TurboAudit runs this audit in ~2 minutes.
How is a GEO audit different from an SEO audit?+
A traditional SEO audit checks ranking factors: backlinks, keyword density, page speed, meta tags. A GEO audit checks citation factors: can AI crawlers read the page, does it have schema AI understands, are claims specific and verifiable, is the author credentialed, and is the content structured for extraction. These overlap but are not the same.
Which AI search systems does TurboAudit optimise for?+
TurboAudit's scoring reflects the citation signals used by Google AI Overviews, Perplexity, Bing Copilot, and ChatGPT Browse. The underlying signals (schema, E-E-A-T, content structure, crawl access) are consistent across these systems.
How often should I run a GEO audit?+
After every significant content update, and at a minimum quarterly. AI search systems re-evaluate pages when they recrawl — changes to schema, content structure, or author signals can affect citation status within weeks.
Is GEO audit the same as AI search optimization?+
Yes — GEO audit, AI search visibility audit, and AI SEO audit all refer to the same process: evaluating a page for the signals that determine AI citation eligibility. TurboAudit uses 7 dimensions to score this comprehensively.
What types of pages benefit most from a GEO audit?+
FAQ pages, how-to guides, and comparison articles benefit most because AI systems commonly cite these for informational queries. Product and pricing pages benefit for commercial queries. Any page where you want to appear when users ask AI systems questions in your topic area.
Can GEO conflict with existing SEO strategy?+
Rarely. Most GEO improvements (better structured content, more specific claims, proper schema, author credentials) also improve traditional SEO. The main difference is prioritisation — GEO emphasises content structure and trust signals more than backlinks and meta optimisation.
Run your first GEO audit free
Audit your first page free — no credit card required.
No credit card required · Cancel anytime