White Label SEO Audit: 2026 Tool Comparison
Honest 2026 white-label SEO audit comparison with verified June 2026 pricing. SE Ranking is the genuine category leader — Core $129/mo + Agency Pack +$69/mo (annual) + AI Visibility +$89/mo separately. AgencyAnalytics is #2 for multi-integration reporting breadth. TurboAudit is #3 in white-label scope — and the only platform with native Princeton-anchored AI citation auditing on the white-label tier. SEOptimer wins on cheapest entry at $39/mo.
60-second answer
- Honest #1: SE Ranking — the only platform combining native SEO audit crawler, white-label client portal, scheduled reports, and AI visibility (separate $89/mo add-on). Core $129/mo + Agency Pack +$69/mo (annual). 13-year operating history; acquired Planable Aug 2025.
- Honest #2: AgencyAnalytics — 80+ integration reporting aggregator with bundled white-label across all paid tiers. Site Audit is a feature module, not a category leader. No native AI audit.
- Honest #3: TurboAudit — the only white-label tier with native Princeton-anchored AI citation auditing. Scale tier $549.99/mo includes API + white-label + 5 workspaces. PDF/MD export from Growth $189.99/mo. Free tier (5 audits, no CC) on every other tier.
- Cheapest entry: SEOptimer $39/mo White Label tier with custom domain. Below 5 clients, this is the right pick.
- Important 2026 fact: Semrush Agency Growth Kit was sunset. Replacement is My Reports Suite at $10-$20 per report. Listicles still citing “Semrush AGK $69/mo” are stale.
Why this comparison is different: Semrush AGK is sunset
Most 2026 white-label SEO audit listicles still recommend the “Semrush Agency Growth Kit at $69/mo.” That recommendation is stale. Per Semrush's own knowledge-base notice, AGK was sunset. The replacement is “My Reports Suite”: $10/report (Base) or $20/report (Pro) — the Pro tier adds white-labeling, custom domain, and hourly scheduling. The Semrush Agency Partners listing is a separate $90/mo. Semrush's 2026 white-label model is per-report on top of a Semrush subscription ($139.95+/mo) — not a full agency suite.
We lead with this because it's a counter-consensus fact that's verifiable against a primary source (Semrush's KB) and immediately disqualifies any 2026 listicle that doesn't reflect it. Our comparison below is built on verified June 2026 vendor pricing pages — every number is defensible against a hostile critic.
Feature comparison: 6 white-label SEO audit tools
Verified June 2026 pricing and white-label scope. Each tool's row in the table below reflects its actual top white-label tier; the AI citation audit row is the cleanest visual of where the category leaders sit on AI.
| Feature | SE Ranking | AgencyAnalytics | TurboAudit | SEOptimer | Sitechecker | WooRank |
|---|---|---|---|---|---|---|
| Cheapest white-label tier | $129 + $69 add-on | $20/client-campaign | $549.99 (Scale) | $39 | $249 | $199.99 |
| Branded PDF reports | ✓ | ✓ | ✓ (Growth $189.99+) | ✓ | ✓ | ✓ |
| Custom domain on client portal | ✓ (Agency Pack) | ✓ | Contact us | ✓ ($39 tier) | ✓ (Premium) | ✗ |
| Branded client portal | ✓ | ✓ | Contact us | Embed tier | ✓ (Premium) | ✗ |
| Scheduled auto-send reports | ✓ (unlimited) | ✓ | Manual + API | 50/mo | ✓ | ✓ |
| Multi-client workspace | ✓ | ✓ | 5 workspaces (Scale) | Limited | Unlimited (Premium) | Limited |
| White-label API access | — | API integrations | ✓ (Scale) | ✗ | — | Enterprise |
| AI / AEO / GEO citation audit | Add-on $89/mo | ✗ | ✓ (Princeton-anchored) | ✗ | ✗ | ✗ |
| Free tier | ✗ | ✗ | ✓ (5 audits, no CC) | ✗ | ✗ | ✗ |
Pricing verified June 11, 2026 from primary vendor sources. We do not earn referral commissions on any tool listed — this comparison is editorial.
Full reviews: 6 tools ranked
Each tool reviewed with verified June 2026 pricing, what “white-label” actually means on that plan, whether the tool includes AI citation auditing, honest pros and cons, and a sourced verdict.
SE Ranking
Best for: Broadest traditional-SEO stack + white-label client portal
Pricing
Core $129/mo · Agency Pack add-on +$69/mo (annual only) · AI Visibility add-on +$89/mo separately
White-label tier
Agency Pack add-on (~$293/mo combined for Core + Agency Pack annual)
White-label scope
Branded PDF reports, branded client portal, unlimited scheduled reports, AI summaries, Lead Generator widget, custom client seats
AI / AEO / GEO citation audit
AI Visibility is a separate $89/mo add-on — not bundled in Agency Pack
Pros
- Native SEO audit crawler + white-label client portal + scheduled reports in one platform
- Bootstrapped, 13-year operating history (since 2013); acquired Planable in Aug 2025
- Most-cited #1 across independent 2026 comparison roundups
- AI summaries in client reports (separate from full AI visibility tracking)
Cons
- Agency Pack billed annual only (+$69/mo); monthly billing path adds 25%
- AI auditing is gated behind a second $89/mo add-on — true "agency-ready with AI" stack lands at $380+/mo
- AI Visibility add-on is a tracker, not a citation-readiness audit
- No native AEO/GEO methodology — traditional-SEO-first
Verdict: The honest #1 if you need a complete traditional-SEO white-label agency stack. Most-cited leader across independent 2026 comparison roundups (Map Ranking, Morningscore, OneLittleWeb, themarketingagency.ca). Add the AI Visibility add-on if you want some AI tracking — but pair with TurboAudit if you need real AI citation-readiness auditing.
Visit SE Ranking →AgencyAnalytics
Best for: Multi-integration reporting aggregator (80+ data sources)
Pricing
Core $20/client-campaign/mo (new model) · Legacy plans: Freelancer ~$79/mo, Agency ~$179-229/mo, Agency Pro ~$439/mo
White-label tier
Bundled across all paid tiers — custom domain, branded login, white-label PDF
White-label scope
Branded dashboards, custom domain, white-label PDF, branded login, automated client reports across 80+ integrations
AI / AEO / GEO citation audit
No native AI-visibility audit module as of June 2026
Pros
- Industry-leading agency reporting platform — recognizable brand
- 80+ integration aggregator: GA4, Search Console, Ahrefs, Semrush, Meta, LinkedIn, more
- Custom domain + branded login on all paid tiers (not gated behind enterprise)
- Automated client reports with scheduled delivery
Cons
- Site Audit is a feature module, not a native crawler — depth is shallower than dedicated audit tools
- Audit page limits: 50K (Freelancer), 300K (Agency) — billed by aggregate, not per-domain
- Mid-pricing migration to per-client-campaign $20/mo creates buyer confusion
- No native AI-visibility, AEO, or GEO audit — would need to wire SE Ranking or TurboAudit data via integration
Verdict: The honest #2 if reporting breadth and 80+ integration aggregation are your priority. Audit-buyers go SE Ranking; reporting-buyers go AgencyAnalytics. For AI-citation auditing, layer TurboAudit alongside via API.
Visit AgencyAnalytics →TurboAudit
Best for: The only white-label tier with Princeton-anchored AI citation audit
Pricing
Free · Starter $39.99/mo · Growth $189.99/mo (PDF/MD export) · Scale $549.99/mo (API + white-label)
White-label tier
Scale tier $549.99/mo — API access + white-label, 5 workspaces, 10 domains
White-label scope
White-label client deliverables on Scale tier. Branded PDF/MD report export from Growth tier ($189.99/mo). Custom branding arrangements: contact us.
AI / AEO / GEO citation audit
Yes — 250+ AI-specific checks across 7 dimensions (indexability, snippet/CTR, intent/value, E-E-A-T, schema, citeability, risk), anchored to Princeton GEO methodology (Aggarwal et al., KDD 2024)
Pros
- Only white-label tier on this list that includes native AI citation-readiness auditing — SE Ranking's AI add-on is a tracker, not an audit
- 250+ AI-specific checks anchored to Princeton GEO paper (Quotation +42.6%, Statistics +32.8%, Cite Sources +27.7% verified PAWC lift)
- Free tier (5 audits, no credit card) — most competitors require payment from day one
- PDF/MD report export from Growth tier ($189.99/mo) — below the Scale white-label tier
- API access on Scale for programmatic agency workflows
- Site-wide batch auditing up to 500 pages on Scale
Cons
- Full white-label requires Scale tier ($549.99/mo) — more expensive than SEOptimer ($39/mo) and SE Ranking entry ($129/mo)
- Not a reporting aggregator — won't replace AgencyAnalytics for multi-source client reporting
- No native keyword research, backlink analysis, or rank tracking — pair with SE Ranking or Ahrefs for traditional SEO inputs
- Branded client portal with custom domain: contact us for arrangements (not fully self-serve like SE Ranking Agency Pack)
Verdict: The honest #3 in white-label breadth — and the honest #1 if AI citation auditing is the angle that differentiates your agency. Existing agency benchmark in our copy: $300-$1,500 per audit billable to clients. Pair with SE Ranking or AgencyAnalytics if you need traditional-SEO aggregation alongside.
Visit TurboAudit →SEOptimer
Best for: Cheapest entry-level white-label PDF audit
Pricing
DIY $29/mo · White Label $39/mo · White Label & Embedding $59/mo
White-label tier
White Label tier $39/mo — branded PDF, custom logo/colors/domain, 6 report templates, 50 scheduled reports
White-label scope
Branded PDF, custom logo + colors + domain, 6 report templates, 50 scheduled reports, embeddable lead-capture audit form
AI / AEO / GEO citation audit
No — traditional SEO audit only
Pros
- Cheapest white-label tier on this list at $39/mo (~70% cheaper than SE Ranking Core + Agency Pack)
- Embeddable audit form for agency lead-generation (the $59/mo tier)
- 6 customizable PDF report templates
- Custom domain included at $39/mo — rare at this price point
Cons
- Light keyword and backlink data vs SE Ranking/AgencyAnalytics
- 10 crawls/mo on White Label tier (50 on Embed tier) — won't scale to multi-client agencies
- PDF-template-shop positioning, not a full agency platform
- No AI/AEO/GEO audit — traditional SEO signals only
Verdict: Cheapest verified white-label option in 2026. Best for solo SEO consultants and small agencies under 5 clients. Skip if you need real audit depth, multi-client scale, or AI citation readiness.
Visit SEOptimer →Sitechecker
Best for: Mid-market white-label crawler with fully branded portal
Pricing
Basic $59/mo (5 sites) · Standard $129/mo (30 sites) · Premium $249/mo (unlimited sites, full white-label)
White-label tier
Premium $249/mo — custom domain, branded sender email, unlimited project users, fully branded UI
White-label scope
Custom domain on client portal, branded sender email, unlimited project users, fully branded client-facing UI
AI / AEO / GEO citation audit
No — traditional crawler audit
Pros
- Fully branded client-facing UI at $249/mo — cheaper than SE Ranking Core + Agency Pack combined
- Branded sender email on Premium tier
- Unlimited project users — no per-seat surcharge
- Strong technical SEO crawler
Cons
- 🟡 Pricing varies in secondary sources ($49/$149/$399 alternate ladder cited) — verify at checkout
- No AI/AEO/GEO module
- Branded client portal locked at $249/mo Premium tier — Basic and Standard are not white-label
- Smaller brand recognition vs SE Ranking and AgencyAnalytics
Verdict: Best mid-market choice if you need a fully branded client portal at a lower price than SE Ranking's combined Core + Agency Pack tier. Skip for AI-citation work.
Visit Sitechecker →WooRank
Best for: Unlimited branded PDFs with multi-language support
Pricing
Pro $89.99/mo (no white-label) · Premium $199.99/mo (white-label PDFs) · Enterprise custom (API + advanced WL)
White-label tier
Premium $199.99/mo — unlimited branded PDFs, 6 languages, custom logo/styling
White-label scope
Unlimited branded PDFs, 6 language localizations, custom logo + styling — but PDF-only at the Premium tier (no branded dashboard)
AI / AEO / GEO citation audit
No — traditional SEO audit only
Pros
- Unlimited branded PDF exports on Premium
- 6 language localizations — strongest multi-language white-label support on this list
- Established brand (since 2011)
Cons
- PDF-only white-label at $199.99/mo — Sitechecker delivers a fully branded portal at a higher price point but more capability
- No branded client dashboard at Premium tier
- No AI/AEO/GEO audit
- Pricey for what you get at the Premium tier — Sitechecker Standard or SEOptimer Embed deliver more capability per dollar
Verdict: Worth considering only if multi-language branded PDFs are a hard requirement (e.g., agency serving non-English markets). Otherwise Sitechecker Standard ($129/mo) or SEOptimer White Label & Embedding ($59/mo) deliver more capability per dollar.
Visit WooRank →What “white-label” actually means in 2026
White-label is not a single feature — it's a stack of capabilities that vendors gate across price tiers. Here's the honest feature taxonomy in 2026:
Table-stakes (every white-label tier)
- Custom logo and brand colors
- Branded PDF export
Mid-tier ($129-$199/mo)
- Custom domain on client portal
- Branded client dashboard
- Scheduled auto-send reports
- Multi-client workspace management
- Branded sender email
Premium ($249+/mo)
- White-label API access (programmatic agency workflows)
- Fully branded client portal at custom domain
- Multi-workspace / multi-seat enterprise tier
Rare differentiator (TurboAudit only)
- AI / AEO / GEO citation-readiness audit — Princeton-anchored (Aggarwal et al., KDD 2024)
- 250+ AI-specific checks across 7 dimensions
- SE Ranking's AI Visibility ($89/mo add-on) is a tracker, not a readiness audit
4 common white-label SEO audit misconceptions
What 2026 listicles get wrong, with sourced counters.
“All white-label SEO audit tools include AI auditing.”
Honest answer: False. SEOptimer, WooRank, Sitechecker, and AgencyAnalytics do not audit AI signals at all. SE Ranking offers an AI Visibility add-on at $89/mo — but that's a citation tracker, not a citation-readiness audit. Only TurboAudit (Scale tier) natively audits AI citation readiness using the Princeton GEO methodology.
“White-label means custom domain by default.”
Honest answer: False. SEOptimer's $39/mo White Label tier is logo + PDF only. Custom domain typically requires the mid-tier ($129-$199/mo): SE Ranking Agency Pack, AgencyAnalytics paid tiers, Sitechecker Premium. WooRank's $199.99/mo Premium tier is PDF-only white-label without a branded dashboard.
“Free white-label SEO audit tools exist.”
Honest answer: Effectively false. The cheapest verified white-label tier in 2026 is SEOptimer at $39/mo. Embedded audit forms can be free as lead-gen widgets (SEOptimer's $59/mo Embed tier includes this), but the resulting reports are branded and customer-facing only after the paid upgrade.
“Semrush has a white-label agency suite.”
Honest answer: Outdated. The Semrush Agency Growth Kit was sunset (per Semrush's own KB). The replacement is My Reports Suite at $10/report (Base) or $20/report (Pro) — Pro adds white-labeling, custom domain, hourly scheduling. Semrush Agency Partners listing is a separate $90/mo. Per-report white-label on top of a $139.95+/mo Semrush subscription is the 2026 reality.
Why most established agencies stack two tools
Single-vendor white-label coverage in 2026 always has gaps. The two most common 2026 stacks at established agencies:
SE Ranking + TurboAudit
SE Ranking Core $129 + Agency Pack +$69 + TurboAudit Scale $549.99 = ~$748/mo combined on annual billing. The broadest coverage: traditional-SEO white-label client reporting + Princeton-anchored AI citation auditing. The honest stack if you serve clients across both Google SEO and AI search.
AgencyAnalytics + TurboAudit
AgencyAnalytics Agency $179-$229 + TurboAudit Scale $549.99 = ~$729-$779/mo combined. The stack if reporting breadth across 80+ integrations matters more than a single native audit crawler. AgencyAnalytics aggregates the multi-source client reporting; TurboAudit adds the AI-citation audit layer.
Solo consultants and agencies under 5 clients typically pick one: SEOptimer ($39/mo) for cheapest entry, SE Ranking ($129/mo + Agency Pack) for traditional-SEO breadth, or TurboAudit ($549.99/mo Scale) if AI citation auditing is the angle that differentiates your agency.
How to set up a white-label SEO audit deliverable: 5-step plan
A grounded launch playbook. Each step works regardless of which white-label tool you pick.
Pick your white-label angle (Day 1)
Are you positioning as a traditional-SEO agency or an AI-citation specialist? Traditional-SEO + reporting: SE Ranking + AgencyAnalytics stack. AI-citation specialist: TurboAudit Scale + manual Perplexity/ChatGPT testing. Cheapest solo entry: SEOptimer at $39/mo for white-label PDF and embeddable audit form.
Configure branding on your chosen tier (Day 2-3)
Upload your agency logo, set brand colors, configure custom domain (where supported: SE Ranking Agency Pack, AgencyAnalytics, SEOptimer $39+, Sitechecker $249 Premium). Branded sender email config takes 1-2 hours of DNS setup; allow time for email-deliverability warming.
Build your audit deliverable template (Week 1)
Standardize the report structure clients see. Recommended sections: (1) executive summary with score, (2) top 3 priority fixes with effort estimates, (3) the 7-dimension breakdown (or whichever framework your tool uses), (4) Princeton GEO methods score (if AI auditing — Quotation +42.6%, Statistics +32.8%, Cite Sources +27.7% as the citation-lift anchors).
Price your audit deliverable (Week 2)
Three models: (1) Per-audit $300-$1,500 (the TurboAudit-benchmark range for premium audits), (2) Monthly retainer $1,500-$2,000/mo retail on a $1,000/mo wholesale stack (industry-cited 50-100% markup), (3) Free embedded audit form (SEOptimer's $59/mo Embed tier) as a lead-gen funnel. Pick the model that matches your client size.
Position the audit in your client onboarding (Week 2 onward)
Use the audit as the opening deliverable on every new engagement — it sets the baseline KPI and demonstrates expertise immediately. For prospect calls, run the audit before the call and bring it as the pitch. The audit IS the pitch deck; a page scoring 4.2/10 with specific blockers is more credible than abstract AI-search talk.
Go deeper
AI Page Audit for Agency Clients
TurboAudit's full agency framework — onboarding, monthly reporting, new business, FAQ on white-label arrangements. The hub vertical.
Read guide →TurboAudit Pricing
Scale tier $549.99/mo: API access + white-label, 5 workspaces, 10 domains. PDF/MD export from Growth $189.99/mo.
Read guide →AI SEO Audit
The underlying audit product. 250+ checks across 7 dimensions anchored to Princeton GEO methodology.
Read guide →AI Search Visibility Audit
Find why AI doesn't cite a specific page across major engines. 7-dimension scoring.
Read guide →GEO Audit Tool
Run a GEO/AEO audit on any page in ~2 minutes. 6 weighted signals scoring engine.
Read guide →What Is GEO?
Definitional cornerstone — Princeton 2024 anchor, +42.6% Quotation lift verified.
Read guide →What Is AEO?
Definitional cornerstone — Jason Barnard 2018 origin, 6-surface taxonomy.
Read guide →GEO Playbook
Princeton-rooted tactical guide with 9 verified methods table and 30/60/90 plan.
Read guide →Best AI SEO Tools 2026
10 tools across 5 categories — the umbrella tool-shopping guide.
Read guide →Best AEO Tools 2026
Workflow-stage framing: Audit, Optimize, Monitor, Scale. Profound leads category.
Read guide →AI Brand Monitoring
Track citations across ChatGPT, Perplexity, Gemini. 12-section dashboard with competitor analysis.
Read guide →AI SEO Glossary
58+ terms including Princeton GEO Paper, PAWC, Citation Rate, AI Share of Voice, Earned Media Citations.
Read guide →Frequently asked questions
What is a white-label SEO audit?
Which is the honest #1 white-label SEO audit tool in 2026?
Wait — isn't Semrush a white-label option?
Does TurboAudit support white-label?
What's the cheapest white-label SEO audit tool?
Do any white-label SEO audit tools audit AI citations?
What can agencies bill clients for a white-label SEO audit?
Should I use one white-label tool or stack multiple?
How do I price white-label SEO audits to clients?
What about white-label SEO audit specialists like LLM Pulse or AI Labs Audit?
Sources
- SE Ranking — Subscription page (Core $129/mo, Agency Pack +$69/mo annual, AI Visibility +$89/mo)seranking.com
- SE Ranking — Agency Pack page (white-label scope details)seranking.com
- Crunchbase — SE Ranking profile (bootstrapped, 13-year operating history since 2013, Planable acquisition Aug 2025)crunchbase.com
- AgencyAnalytics — Pricing page (new $20/client-campaign + legacy tiers)agencyanalytics.com
- Reporting Ninja — AgencyAnalytics 2026 pricing breakdown (independent secondary)reportingninja.com
- SEOptimer — Pricing page (DIY $29, White Label $39, Embedding $59, verified 2026-06-11)seoptimer.com
- Semrush — Agency Growth Kit Sunsetting KB article (replacement: My Reports Suite $10-$20/report)semrush.com
- Sitechecker — White-Label page (Basic $59, Standard $129, Premium $249)sitechecker.pro
- WooRank — Capterra 2026 pricing (Pro $89.99, Premium $199.99, Enterprise custom)capterra.com
- Aggarwal et al. (2024) — GEO: Generative Engine Optimization (arXiv:2311.09735, KDD 2024)arxiv.org
- Map Ranking — White-label SEO audit tools 2026 comparison (independent comparison roundup)mapranking.com
- Morningscore — Which SEO tools allow white-label reports (independent comparison)morningscore.io
- LLM Pulse — White-label AI SEO software (emerging AI-native white-label specialist)llmpulse.ai
Every pricing and feature claim on this page is tied to a primary vendor source verified June 11, 2026. The Semrush AGK sunset is confirmed via Semrush's own knowledge-base article. Industry-cited markup benchmarks (50-100% over wholesale, $300-$1,500 per audit) are aggregator figures, not survey statistics — defensible as “commonly cited industry benchmarks” but not as primary research. We do not earn referral commissions on any tool listed.
Add AI citation auditing to your agency stack
TurboAudit Scale ($549.99/mo) is the only white-label tier with native Princeton-anchored AI citation auditing. Pair with SE Ranking or AgencyAnalytics for traditional-SEO breadth.