Best AI Visibility Tools 2026: 10 Ranked with a Published 6-Criterion Rubric
The 10 tools that lead the AI visibility tool / AI visibility tracker category in mid-2026, ranked using a published, weighted 6-criterion rubric — the only listicle in this niche that publishes its weights. Pricing verified 2026-07-20. New to AI visibility tracking? Read the pillar guide first → Looking for the broader LLM SEO tool stack (audit, tracking, checkers, analysis, optimization — not just monitoring)? See Best LLM SEO tools 2026 (12 ranked).
The 90-Second Answer
The best AI visibility tools in 2026 are Profound (#1, enterprise: sole G2 Winter 2026 AEO Leader, $96M Series C at $1B valuation Feb 2026, 700+ customers including 10% of Fortune 500; Starter $99/mo, Growth $399/mo, Enterprise $2K–$5K+/mo), Peec AI (#2, fastest-growing mid-market: $10M ARR, 2,500+ customers, $95–$495/mo self-serve), TurboAudit (#3, audit-first + light monitoring: free tier + $39.99/mo Starter — this is our product, ranked honestly), Otterly.ai (#4, cheapest continuous monitoring at $29/mo Lite), and Semrush AI Visibility Toolkit (#5, best if you're already on Semrush — $99/mo add-on). Full ranked list with 6-criterion weighted rubric below.
Key Takeaways
- • Profound (#1) — sole G2 Winter 2026 AEO Leader; $96M Series C at $1B valuation (Feb 2026, Fortune / Wilson Sonsini); 700+ enterprise customers; 400M+ prompt consumer panel.
- • Peec AI (#2) — $10M ARR, $29M funding, 2,500+ customers, self-serve from $95/mo, 3 engines base with paid add-on for a 4th.
- • TurboAudit (#3) — our product. We rank ourselves #3 because Profound and Peec lead the categories we don't. Our honest strength: audit-first (250+ signals, 7-dimension Princeton-anchored scoring) with light monitoring layered on, at the lowest entry price (free tier + $39.99/mo Starter).
- • Otterly (#4) — cheapest continuous monitoring at $29/mo Lite; Gartner Cool Vendor 2025.
- • Scrunch AI was acquired by Sitecore for $225M on June 3, 2026 (Bloomberg / Sitecore) — still runs standalone.
- • Semrush AI Visibility Toolkit ($99/mo add-on) and Ahrefs Brand Radar ($828/mo all-in for full 6-engine coverage) are the right calls only if you're already on those platforms.
- • Princeton GEO (Aggarwal et al., arXiv:2311.09735, KDD 2024): top-3 methods (Quotation, Statistics, Cite Sources) produced 30–40% PAWC lift; best single method reached +41% on ~10,000 queries. Sourced content edits drive citation lift more than backlinks. See GEO and AEO.
- • SparkToro 2026: 68% of Google searches ended without a click (early 2026). Citation IS the click.
Editorial Disclosure
TurboAudit is our product. We rank it #3 because Profound (broadest engine coverage, sole G2 W26 Leader, most-funded vendor) and Peec AI (fastest self-serve growth, $10M ARR) each lead categories where we don't. Our honest leadership category is audit-first with light monitoring at the lowest entry price — the only listed tool with a real free tier and a $39.99/mo Starter. Ratings reflect our published 6-criterion rubric below, not commercial relationships. We'd rather lose your subscription than your trust.
Our 6-Criterion Weighted Rubric
Every listicle in this niche picks winners; almost none publish their weights. We do. New to AI visibility? Read the AI search visibility guide (definition, per-engine variance, 8-step playbook), then the tracking methodology pillar, then come back.
| Criterion | Weight | What we measure |
|---|---|---|
| Engine coverage | 25% | Number of AI engines tracked (ChatGPT, Perplexity, Google AI Mode, AIO, Gemini, Copilot, Claude, Meta AI, Grok, DeepSeek). Base tier vs enterprise tier separated. |
| Methodology transparency | 20% | Does the vendor publish sampling cadence, prompt-run counts, confidence-interval methodology, and how Share of Voice is calculated? |
| Data quality | 20% | Panel size (Profound = 400M+ prompts), independence of the citation graph, freshness of updates, third-party validation. |
| Price : value | 15% | Cost per tracked prompt per engine per month, plus honesty of the pricing ladder (public vs demo-led, add-on stacking). |
| UX & workflow | 10% | Time-to-first-report, dashboard depth, integrations (GA4, GSC, BI tools), user seat model. |
| Trust signals | 10% | Funding, customer roster, SOC 2, G2 Leader status, verified case studies, YC/Gartner recognition. |
Pricing and feature data verified directly with vendors on 2026-07-20. Enterprise price bands (Profound, AthenaHQ) are third-party estimates unless otherwise noted — verify in the vendor's demo.
Which AI Visibility Tool Should You Buy?
Match your buyer profile to the recommended tool. If your situation matches more than one row, buy the tool for the row that best matches your budget — engine coverage scales with price.
| Buyer profile | Recommended tool | Why |
|---|---|---|
| Enterprise (1,000+ employees, $10k+ budget) | Profound | Broadest engine coverage, sole G2 W26 Leader, 700+ enterprise customers |
| Mid-market (100–1,000, $500–$2,000/mo) | Peec AI | Self-serve $95–$495/mo, fastest-growing platform, 2,500+ customers |
| Small team / agency (<100, <$500/mo) | Otterly.ai or TurboAudit | Otterly $29/mo for 6+ engines; TurboAudit free + $39.99/mo for audit + monitor |
| Already on Semrush | Semrush AI Visibility Toolkit | Don't buy a new tool — add the $99/mo Toolkit or Semrush One bundle |
| Already on Ahrefs | Ahrefs Brand Radar | Don't buy a new tool — $199/mo single-engine or $699/mo full bundle inside Ahrefs |
| DIY / audit-first / trial before you commit | TurboAudit Free | 5 audits/mo, 1 domain, no credit card |
| Publisher / content-heavy workflow | Frase or Peec AI | Frase bundles content briefs + visibility; Peec has broader engine tracking |
| Sitecore CMS stack / regulated industry (SOC 2) | Scrunch AI | SOC 2 Type II + SSO; acquired by Sitecore June 3 2026 for $225M |
| Claude in base tier is a hard requirement | AthenaHQ | Claude on Self-Serve $295/mo; Grüns case study 2.0% → 12.6% SoV in 60 days |
| Want SEO + AI visibility bundle at the lowest total cost | SE Ranking (SE Visible) | $150–$240/mo total gets both traditional SEO and AI visibility |
AI Visibility Tool vs AI Visibility Tracker — Same Thing?
In 2026 practice, yes — vendors use both labels for the same product. If you want a strict definitional split: an AI visibility tool is the software category (may bundle audit + monitoring + optimization); an AI visibility tracker emphasizes the continuous monitoring layer (daily prompt sampling, share of voice, citation rate, mention rate). All 10 tools in this list ship the tracker layer; a subset (TurboAudit, Frase, Scrunch) also ship an audit layer. See /ai-visibility-tracking for the full disambiguation across tool / tracker / monitoring / tracking / citation-tool terminology.
Free Ways to Track AI Visibility in 2026
Three meaningful free options as of 2026-07-20. None replaces a paid tool for statistical-rigor monitoring, but combined they cover the "did we appear" and "are we getting AI traffic" questions for zero cost.
GSC GenAI Performance Reports
Free. AIO + AI Mode + generative AI in Discover impressions (bundled). Launched June 3, 2026.
Limit: Impressions only. No queries, no separation of AIO vs AI Mode, no backfill.
Microsoft Clarity Citations
Free. Citations dashboard shipped ~May 2026. Detects AI-referred sessions and lists likely source AI engines.
Limit: Client-side heuristics; not citation-level ground truth.
TurboAudit Free
5 audits/mo + 3-engine monitoring preview (ChatGPT, Perplexity, Gemini). Architecture of full 12-section dashboard.
Limit: Limited to 5 audits/mo, 1 domain. No credit card.
Quick Picks by Use Case
Best enterprise (10+ engines, $10k+ budget)
Profound
Sole G2 W26 Leader; $1B Series C; 700+ enterprise
Best mid-market self-serve
Peec AI
$10M ARR; 2,500+ customers; $95–$495/mo self-serve
Best audit-first + lowest entry
TurboAudit
Free tier + $39.99/mo Starter; 250+ signals audit
Best small-team monitoring cheap
Otterly.ai
$29/mo Lite; Gartner Cool Vendor 2025
Best if already on Semrush
Semrush AI Visibility Toolkit
$99/mo add-on; Semrush One bundles available
Best if already on Ahrefs
Ahrefs Brand Radar
$199/mo single-engine or $699/mo bundle inside Ahrefs
Best for Claude in base tier
AthenaHQ
$295/mo Self-Serve; Grüns 6× SoV case study
Best for Sitecore + SOC 2 buyers
Scrunch AI
Acquired by Sitecore June 3 2026 $225M; SOC 2 Type II
Best content workflow + visibility bundle
Frase
$49/mo Starter; every tier includes SEO + GEO + audit + API
Best SEO + AI visibility at lowest total cost
SE Ranking (SE Visible)
$150–$240/mo total for both
Full Reviews (10 tools)
Detailed reviews of each tool, ranked by our published 6-criterion weighted rubric above. Pricing verified 2026-07-20.
Profound
Best for: Enterprise: broadest engine coverage + deepest data panel
Starter $99/mo (ChatGPT only, 50 prompts) · Growth $399/mo (3 engines, 100 prompts) · Enterprise $2,000–$5,000+/mo (third-party estimate — verify in demo)
Free: No free tier; demo-led above Starter
Pros
- Sole G2 Winter 2026 AEO Leader
- $96M Series C at $1B valuation (Feb 2026, Fortune / Wilson Sonsini)
- 700+ enterprise customers; ~10% of Fortune 500
- Enterprise covers 10 engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, Meta AI, Grok, DeepSeek, Claude + one more
- 400M+ prompts in the Profound consumer panel (competitors misreport this as 1.5B — verified 400M)
- ChatGPT Shopping visibility, GA integration, SSO/SAML, SOC 2, dedicated Slack + account team on Enterprise
Cons
- Public pricing ladder was removed — Enterprise is demo-led (opaque)
- Starter is ChatGPT-only and 50 prompts — narrower than most $99 competitors
- No page-level audit — monitoring / demand-intelligence, not diagnostics
- Enterprise price floor ~$2K/mo excludes SMB
Verdict: The honest #1. If breadth, enterprise validation, and the deepest consumer-prompt panel matter, Profound wins. Pair with a page-level audit tool (TurboAudit, Frase) for the diagnostic layer Profound doesn't ship. See our brand-entity page /profound-ai for the full facts sheet.
Peec AI
Best for: Fastest-growing mid-market self-serve platform
Starter $95/mo (€89) · Pro $245/mo · Advanced $495/mo — 3 engines base, 4th engine paid add-on ($35 / $85 / $165)
Free: 7-day free trial
Pros
- $10M ARR, $29M total funding, 2,500+ customers (Berlin + NYC)
- Fully self-serve from $95/mo — no demo required
- Prompt allowances scale sensibly: 50 / 150 / 350 across Starter / Pro / Advanced
- Unlimited user seats on every plan
- Agency plans: Essential €205 (~111 prompts, 3 projects), Growth €425 (~277 prompts, 10 projects), Scale €675 (~722 prompts, 25 projects, multi-country)
- Base engines: ChatGPT, Perplexity, Gemini (choose 3 of 6 available)
Cons
- 3 engines fixed on self-serve — a 4th engine is a paid add-on ($35–$165/mo depending on tier)
- No page-level audit capabilities — monitoring only
- Starter's 50-prompt allowance is tight for larger prompt sets
- Newer than Profound in enterprise procurement cycles
Verdict: The honest #2. The fastest self-serve growth in the category. If Profound's Enterprise pricing is out of budget and you don't need 10+ engines out of the gate, Peec is the strongest mid-market pick. See /peec-ai for the full facts sheet, and /compare/turboaudit-vs-peec-ai for the head-to-head.
TurboAudit
Best for: Audit-first + light monitoring at the lowest entry price
Free $0 (5 audits/mo, 1 domain) · Starter $39.99/mo · Growth $189.99/mo · Scale $549.99/mo
Free: Free plan — 5 audits/mo, no credit card, 1 domain
Pros
- Only major platform with a real free tier (5 audits/mo, 1 domain, no card)
- Starter $39.99/mo: 50 audits, 20-page site-wide, 15 monitoring prompts × 3 engines daily, 1 domain
- Growth $189.99/mo: 200 audits, 100-page site-wide, 50 prompts, 3 domains
- Scale $549.99/mo: 1,000 audits, 500-page site-wide, 150 prompts, API access, white-label, 5 workspaces, 10 domains
- Audit engine: 250+ signals, 7-dimension Princeton-anchored scoring
- Site-wide batch auditing surfaces AI-readiness issues across hundreds of pages
Cons
- Monitors 3 engines (ChatGPT, Perplexity, Gemini) — not 6–10 like Profound / Peec Advanced / Otterly Premium
- Focused on per-page audit + light monitoring — not enterprise monitoring depth
- Smaller enterprise validation than Profound or Peec
- No Claude, Copilot, or AI Mode monitoring at any tier
Verdict: The honest #3. This is our product — we do not rank ourselves #1. Profound and Peec lead in engine breadth and monitoring depth; we lead in audit-first + lower-entry pricing (real free tier, $39.99/mo Starter). Best for agencies and SMB SEO teams that want the diagnostic layer plus a monitoring baseline without paying $2K+/mo. Pair with GSC GenAI Reports (free) for the impression layer.
Otterly.ai
Best for: Small teams + 6+ engines at low entry
Lite $29/mo (15 prompts) · Standard $189/mo (100 prompts) · Premium $489/mo (400 prompts) · Custom/Enterprise available
Free: Free trial (annual billing saves ~15%)
Pros
- Cheapest continuous monitoring at $29/mo Lite
- Gartner Cool Vendor 2025
- European, bootstrapped — sustainable independent vendor
- Base engines cover ChatGPT + Perplexity; Google AI Mode + Google Gemini are paid add-ons on all plans
- Annual billing ~15% off
- Simple onboarding, fast time-to-value
Cons
- Prompt caps are tight (15 on Lite, 100 on Standard)
- Google AI Mode + Gemini are paid add-ons — check the true total price
- No page-level audit at TurboAudit's depth (250+ checks)
- Not to be confused with Otter.ai (transcription — different company)
Verdict: The honest #4. Best for solo founders, small teams, or agencies adding AI visibility as a low-risk service line. Otterly is a European bootstrapped vendor — do not confuse with Otter.ai the transcription product. Compare directly against TurboAudit at /compare/turboaudit-vs-otterly.
Semrush AI Visibility Toolkit
Best for: Teams already paying for Semrush (stack, don't switch)
Standalone $99/mo (1 domain, 25 prompts). +$60/mo per 50 extra prompts, +$99/mo per extra domain, +$99 per seat. Semrush One bundles: Starter $199 ($165 annual, 50 AI prompts/day), Pro+ $299 ($248 annual, 100 prompts), Advanced $549 ($416 annual, 200 prompts + API)
Free: No free trial for AI Visibility Toolkit
Pros
- Sits inside Semrush's existing SEO workflow — no new tool to learn
- Semrush One bundles combine SEO + AI Visibility at one price
- Established platform reliability, extensive documentation
- Familiar UI for existing Semrush users
- Prompt overages are cheap ($60/mo per 50 more)
Cons
- Standalone Toolkit is $99/mo but caps at 25 prompts and 1 domain — tight
- No free trial for the Toolkit specifically
- Bolt-on data model inherits SERP rank-tracking, not a purpose-built citation graph
- Additional domains and seats stack quickly ($99 each)
Verdict: Best if you're already on Semrush. "Stack, don't switch" is the honest recommendation — the AI Visibility Toolkit is a legitimate reason not to buy a new tool. If you're not on Semrush yet, don't sign up for it just to get the AI Toolkit — pick Profound, Peec, TurboAudit, or Otterly instead.
Ahrefs Brand Radar
Best for: Teams already on Ahrefs
Requires Ahrefs Lite $129/mo + Brand Radar: $199/mo per single AI platform OR $699/mo for all 6 platforms bundled. Minimum full-coverage cost: $828/mo. Scales to $1,148/mo+ on higher Ahrefs tiers. YouTube/TikTok/Reddit module: +$199/mo (post-beta).
Free: Ahrefs Webmaster Tools (free for site owners)
Pros
- Bundled inside Ahrefs — no new tool if you're already a customer
- Tracks 6 AI platforms: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot
- Default 2,500 custom prompt checks/mo (overage available)
- Best-in-class backlink database (Ahrefs heritage)
- AI Overview presence data integrated with SERP workflow
Cons
- Minimum $828/mo all-in for full 6-engine coverage — enterprise-priced
- Brand Radar inherits Ahrefs' rank-tracking data model, not citation-graph
- No page-level AI citation audit (extractability, crawler access, citeability density)
- Single-platform Brand Radar ($199) is a false economy for most brands
Verdict: The right pick if you already pay for Ahrefs Lite ($129/mo). At $828/mo for full 6-platform tracking, it's priced closer to Profound Enterprise than to dedicated mid-market. Don't subscribe to Ahrefs just for AI visibility.
AthenaHQ
Best for: Claude in base tier + case-study driven execution
Self-Serve $295/mo (3,600 credits, 8 platforms, 3 seats, 1 country; intro offer $95 first month) · Enterprise $2,000+/mo (multi-region, ACE Citation Engine, API, BI integrations)
Free: No free-forever tier
Pros
- Y Combinator W25 alumni
- Claude in the base tier — differentiator vs Profound / Peec base
- Documented Grüns case study: 2.0% → 12.6% SoV in 60 days (Q3 2025)
- 8 platforms covered on Self-Serve
- ACE Citation Engine + API + BI integrations on Enterprise
- Introductory offer: $95 first month on Self-Serve
Cons
- Credit-based pricing (monitoring cadence + Ask Athena draw from same pool) — can be unpredictable
- No free-forever tier
- US-focused — less multi-region than Profound below Enterprise
- No page-level audit capabilities
Verdict: Best pick if Claude coverage in the base tier is a hard requirement. Credit-based model rewards teams with clear prompt-volume expectations. See /athenahq for the full facts sheet. Alternative tier structure sometimes cited: Lite $270/mo annual, Growth $545/mo, Enterprise $2,000+.
Scrunch AI
Best for: Sitecore-enterprise stacks + regulated industries
Starter $250/mo annual ($300/mo monthly) — 350 custom prompts, 3 user licenses · Growth $417/mo annual ($500/mo monthly) — 700 prompts · Enterprise custom. Annual saves ~17%. Extra seats $25/mo.
Free: 7-day Starter trial, no credit card
Pros
- Acquired by Sitecore on June 3, 2026 for $225M (Bloomberg / Sitecore press release)
- Still runs standalone post-acquisition (homepage, public pricing, free trial all live)
- Sitecore plans to weave Scrunch into CMS/DAM tools over time — strong future for Sitecore customers
- SOC 2 Type II + SAML/OAuth SSO
- Hallucination detection layer
- Multi-brand management built-in
Cons
- Post-acquisition roadmap uncertainty (Sitecore integration timeline unclear)
- Less analytical depth than Profound or Peec in standalone monitoring
- Extra seats add up ($25/mo each)
- Not the pick if you're not a Sitecore or SOC 2-required buyer
Verdict: Best pick for Sitecore-enterprise stacks and regulated industries (healthcare, finance, legal) that need SOC 2 Type II compliance. See /scrunch-ai for the full acquisition and facts sheet.
Frase
Best for: AI visibility + content workflow in one tool
Starter $49/mo ($39 annual, 2 AI platforms tracked) · Professional $129/mo ($103 annual, 5+ platforms, 3 seats) · Scale $299/mo ($239 annual, unlimited platforms, 5 seats) · Enterprise custom. Extra seats $29/mo. Annual 20% off.
Free: 7-day free trial all plans
Pros
- Every tier includes SEO + GEO + AI visibility tracking + site audit + API
- 5 engines covered: ChatGPT, Google AI, Perplexity, Claude, Gemini
- 20% annual discount across all tiers
- Pay-as-you-go capacity available on Professional and Scale
- Content workflow (briefs, outlines, optimization) integrated with visibility tracking
- Starter $49/mo is one of the cheapest paid entries with an audit + monitor combo
Cons
- Starter tracks only 2 AI platforms
- Content-workflow-first DNA — visibility tracking is the second product
- Smaller AI-specific customer base than dedicated tools
- No Copilot coverage
Verdict: Best for content teams that want AI visibility tracking bundled with their content brief and optimization workflow. If you already use Clearscope or MarketMuse, Frase competes on those workflows too — the AI visibility layer is a bonus.
SE Ranking AI Visibility Tracker (SE Visible)
Best for: AI + traditional SEO bundle at the lowest total price
SE Ranking Core $129/mo ($103 annual) + AI Search add-on $89/mo ($71 annual). Real-world total with meaningful coverage: $150–$240+/mo. Standalone SE Visible: $189/mo (ChatGPT + Google AI Mode only).
Free: 14-day free trial
Pros
- Cheapest traditional-SEO + AI-visibility bundle in category
- AI Search add-on: 200 prompts on smaller tiers; 450–1,000 on mid tiers
- Annual billing saves ~20%
- Established SEO platform with rank tracking, backlinks, site audit
- Good pick for teams that want one tool for both SEO and AI visibility
Cons
- Standalone SE Visible ($189) is limited to ChatGPT + Google AI Mode only — narrow
- Fewer AI engines tracked than dedicated tools
- AI features are supplementary to traditional SEO core
- Total cost creeps up as prompts and coverage grow
Verdict: Best if you want traditional SEO plus AI visibility in one bill at $150–$240/mo total. If you're already on SE Ranking, the AI Search add-on is a no-brainer. Not the pick if you need broad engine coverage or an enterprise citation graph.
Comparison Table (All 10 Tools)
Pricing verified 2026-07-20. Engine coverage = base / self-serve tier unless noted.
| Tool | Starting price | Free trial | ChatGPT | Perplexity | AIO | Gemini | Copilot | Claude | Per-page audit | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| Profound | $99/mo Starter | No | ✓ | Growth+ | Growth+ | Growth+ | Ent | Ent | ✗ | Starter is ChatGPT-only |
| Peec AI | $95/mo Starter | 7-day | ✓ | ✓ | add-on | ✓ | add-on | add-on | ✗ | 3 engines base, 4th $35–$165/mo |
| TurboAudit | Free / $39.99/mo | Free tier | ✓ | ✓ | ✗ | ✓ | ✗ | ✗ | 250+ signals | Audit-first + light monitor |
| Otterly.ai | $29/mo Lite | Yes | ✓ | ✓ | add-on | add-on | ✓ | ✗ | ✗ | Google AI Mode + Gemini paid add-on |
| Semrush AI Toolkit | $99/mo add-on | No | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | 25 prompt cap; requires Semrush base |
| Ahrefs Brand Radar | $828/mo all-in | No | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | $129 Ahrefs base + $699 6-engine bundle |
| AthenaHQ | $295/mo Self-Serve | No | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | Claude in base tier |
| Scrunch AI | $250/mo annual | 7-day | ✓ | ✓ | ✓ | ✓ | ✓ | ✗ | ✗ | Acquired by Sitecore June 3 2026 $225M |
| Frase | $49/mo Starter | 7-day | ✓ | ✓ | Pro+ | Pro+ | ✗ | Pro+ | site audit | 2 platforms Starter, 5+ Professional |
| SE Ranking (SE Visible) | $150–$240/mo bundle | 14-day | ✓ | Mid+ | ✓ | Mid+ | ✗ | ✗ | ✗ | Standalone SE Visible = ChatGPT + AI Mode only |
How to Choose the Right Tool
Start free. Combine GSC GenAI Performance Reports (impressions, free since June 3 2026) + Microsoft Clarity Citations (AI referral traffic, free) + TurboAudit free tier (5 audits + 3-engine monitoring preview). This is the strongest zero-cost baseline as of 2026-07-20.
If enterprise budget and 10+ engines: Profound is the honest #1. Verify Enterprise pricing ($2K–$5K+/mo is third-party estimate) in the demo. Pair with a page-level audit tool (TurboAudit, Frase) for the diagnostic layer Profound doesn't ship.
If mid-market self-serve $95–$495/mo: Peec AI is the honest #2. Fastest-growing, transparent pricing, unlimited seats. Add the 4th engine only if you actually need it — the base 3 (ChatGPT, Perplexity, Gemini) cover most demand.
If audit-first and lowest entry: TurboAudit is our product. Free tier ($0), Starter $39.99/mo. Best for agencies and SMB SEO teams that want the diagnostic layer plus a monitoring baseline. See TurboAudit vs Profound and TurboAudit vs Peec AI.
If already on Semrush or Ahrefs: Stack, don't switch. Semrush AI Visibility Toolkit at $99/mo (or Semrush One bundle) inherits the SERP data model but sits inside your existing workflow. Ahrefs Brand Radar at $828/mo all-in for full 6-engine coverage. See best Semrush alternatives for the broader SEO-suite view.
If content workflow matters: Frase bundles brief creation, content optimization, site audit, and 5-engine AI visibility from $49/mo Starter.
For engine-specific monitoring depth see: ChatGPT visibility tracking, Perplexity monitoring, AI Overviews tracking, Gemini monitoring, Copilot monitoring. For the cross-engine strategy pillar see AI visibility tracking. For the optimization discipline see Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Sources
- Profound — $96M Series C at $1B valuation (Feb 2026, Fortune / Wilson Sonsini)fortune.com
- Profound — G2 Winter 2026 sole AEO Leader; pricing verified 2026-07-20tryprofound.com/pricing
- Peec AI — $10M ARR / $29M funding / 2,500+ customers; pricing verified 2026-07-20peec.ai/pricing
- Otterly.ai — Gartner Cool Vendor 2025; pricing verified 2026-07-20otterly.ai/pricing
- AthenaHQ — YC W25 alumni; Grüns case study 2.0% → 12.6% SoV in 60 days (Q3 2025); pricing verified 2026-07-20athenahq.ai/plans
- Scrunch AI — Acquired by Sitecore for $225M on June 3, 2026 (Bloomberg / Sitecore press release)bloomberg.com
- TurboAudit — pricing verified 2026-07-20turboaudit.ai/pricing
- Semrush AI Visibility Toolkit — pricing verified 2026-07-20semrush.com/pricing/ai
- Ahrefs Brand Radar — pricing verified 2026-07-20ahrefs.com/pricing
- Frase — pricing verified 2026-07-20frase.io/pricing
- SE Ranking / SE Visible — pricing verified 2026-07-20seranking.com/pricing
- Princeton GEO paper — Aggarwal et al., arXiv:2311.09735, KDD 2024 (top-3 methods 30–40% PAWC lift; best +41%; +115.1% pos-5 equalizer; GPT-3.5-turbo)arxiv.org
- Ahrefs March 2026 AIO study — 863K SERPs; only 38% of AIO citations come from top-10 organic (down from 76% year prior)ahrefs.com
- Ahrefs May 11 2026 schema DiD study — 1,885 pages; AIO −4.6% (notable), AI Mode +2.4% NS, ChatGPT +2.2% NS; 100+-citation caveatahrefs.com
- Semrush 2026 AI Visibility Index — 126M prompts Jan–Apr; ChatGPT avg 15 cites/response; Gemini avg 3semrush.com
- SparkToro 2026 — 68% of Google searches ended without a click (early 2026)sparktoro.com
- ChatGPT — crossed 1B monthly active app users June 2026; ~2.5B prompts/dayopenai.com
- Google Search Console GenAI Reports launched June 3, 2026developers.google.com
- FAQPage rich results retired May 7, 2026 (Google Search Central; attribution Ryan Levering)developers.google.com
Pricing verified 2026-07-20 by the TurboAudit editorial team. Enterprise price bands (Profound, AthenaHQ) are third-party estimates unless explicitly labeled otherwise — verify in the vendor demo. TurboAudit's ranking at #3 reflects the published rubric above, not commercial relationships.
Our Pick
Profound
Best for enterprise umbrella scope
Sole G2 Winter 2026 AEO Leader. $96M Series C at $1B valuation (Feb 2026, Fortune / Wilson Sonsini). 700+ enterprise customers including 10% of Fortune 500. Enterprise covers 10 engines. Starter $99/mo (ChatGPT-only), Growth $399/mo (3 engines, 100 prompts), Enterprise $2,000–$5,000+/mo (third-party estimate — verify in demo).
When TurboAudit still wins: if audit-first + lowest entry pricing (free tier or $39.99/mo Starter) fits better than a $2K+/mo enterprise commitment, TurboAudit is the honest #3 pick.
Visit ProfoundFrequently Asked Questions
What is the best AI visibility tool in 2026?▾
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How much do AI visibility tools cost in 2026?▾
Do I need a dedicated AI visibility tool if I already have Semrush or Ahrefs?▾
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Profound vs Peec AI — which should I buy?▾
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