TurboAudit vs Semrush Site Audit
Semrush Site Audit crawls your entire site to find technical SEO issues across hundreds or thousands of pages. TurboAudit audits one page at a time, going deeper on 120+ AI-specific signals. The core difference: site audits find that 847 pages have missing meta descriptions; page audits tell you exactly why your best guide isn't appearing in ChatGPT answers.
Feature Comparison
| Feature | TurboAudit | Semrush Site Audit |
|---|---|---|
| Primary use case | Single-page AI readiness audit | Site-wide technical SEO crawl |
| Analysis depth | 120+ signals, 7 AI dimensions | 130+ technical checks site-wide |
| AI crawler checks | ||
| Schema validation (content-match) | Presence check only | |
| E-E-A-T signals | ||
| AI extractability | ||
| Risk detection (FTC, GDPR) | Partial | |
| Site-wide crawl | ||
| Keyword research | ||
| Backlink analysis | ||
| Pricing | Free (3/mo) or $29/mo | From $120/mo |
When to Use TurboAudit
- You're trying to improve AI search citations specifically
- You want to audit competitor pages
- You need results in 60 seconds without a subscription
- You want to check a page before publishing
- You're a freelancer auditing client pages
When to Use Semrush Site Audit
- You're managing a 100+ page site and need breadth
- You need keyword research, backlink analysis, and competitor tracking
- Your primary problem is traditional SEO, not AI search
- You want a full-suite SEO platform with a reporting dashboard
TurboAudit Advantages
- Page-level depth vs site-wide breadth — more actionable per URL
- AI-specific dimensions (citeability, E-E-A-T, red team) that Semrush doesn't cover
- Purpose-built for AI search era, not a legacy feature addon
- Dramatically cheaper for focused use ($29/mo vs $120+/mo)
- Results in 60 seconds, not hours of crawling
Where Semrush Site Audit May Be Stronger
- •Semrush covers site-wide technical SEO comprehensively at scale
- •Backlink analysis, keyword research, and competitor tracking included
- •Established platform with broader marketing toolkit and reporting
Recommended Combined Workflow
- 1Semrush Site Audit: identify the 20 highest-traffic pages with technical issues
- 2TurboAudit: deep-dive on each of those 20 pages for AI readiness
- 3Fix AI-readiness issues on high-traffic pages first
- 4Re-audit with both tools to track improvement
Our Recommendation
Use both: Semrush for site-wide technical SEO and keyword strategy, TurboAudit for page-level AI readiness audits on your most important pages.
Frequently Asked Questions
Does Semrush check for AI crawler accessibility?
Semrush Site Audit checks for general crawlability issues but doesn't specifically audit for AI crawler access (GPTBot, OAI-SearchBot, PerplexityBot, Claude-SearchBot). It also doesn't check E-E-A-T signals, AI extractability, or the content-schema match that determines AI citation probability.
Can I use TurboAudit and Semrush together?
Yes — they cover complementary ground. Use Semrush for site-wide technical health, keyword research, and link building. Use TurboAudit for deep AI-readiness audits on your most important pages. A common workflow: run Semrush to find high-traffic pages with issues, then use TurboAudit to understand why those pages aren't appearing in AI answers.
Which is better for an agency managing 50+ client sites?
For site-wide health monitoring across many clients, Semrush provides better breadth. For AI-specific page audits you can run on client pages and present as a new service offering, TurboAudit is faster and purpose-built. Many agencies use both: Semrush for ongoing maintenance and TurboAudit for AI visibility audits.
Does Semrush's site audit cover AI search signals?
No. Semrush Site Audit was built for traditional SEO signals: crawlability, meta tags, page speed, internal linking. It doesn't evaluate AI-specific signals like schema content-match, answer-first structure, RAG extractability, E-E-A-T depth, or AI crawler-specific robots.txt configuration.
How is a 'page audit' different from a 'site audit'?
A site audit crawls your entire domain to find issues at scale across all pages — useful for identifying widespread problems. A page audit goes deep on a single URL, analyzing 120+ signals specific to how AI systems evaluate and cite that individual page. Site audits show breadth; page audits show depth.
See TurboAudit in action
Audit any page for AI search readiness in 60 seconds. Free tier includes 3 audits/month.
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