AI Page Audit for Local Business Pages
When someone asks ChatGPT or Perplexity 'best [service] near [city]', AI systems pull from structured local business data, reviews, and nearby content. Local businesses without LocalBusiness schema, review markup, and service-specific content are invisible to these queries. TurboAudit identifies exactly what's missing from your local pages.
Local queries are among the fastest-growing AI search categories — 'near me' intent queries are increasing 40% year-over-year in AI assistants.
Common Local Business AI Search Problems
- 1No LocalBusiness JSON-LD schema with address, hours, and service area
- 2Thin service pages that don't demonstrate local expertise or specific service areas
- 3Missing customer reviews markup — AI can't see your star ratings
- 4No FAQ sections answering common local queries ('do you serve X area?', 'what are your hours?')
- 5Generic content that doesn't mention neighborhood names, local landmarks, or service areas
Recommended Fixes
- Add LocalBusiness JSON-LD with complete NAP data (name, address, phone, hours, geo coordinates)
- Create individual service pages for each service area: '[Service] in [City/Neighborhood]'
- Implement AggregateRating schema to expose Google Business Profile reviews
- Add FAQ sections answering 'do you serve X area', 'what are your hours', 'what's your pricing'
- Include service area names, local landmarks, and neighborhood references in your content
- Ensure Google Business Profile is complete and linked via sameAs in your Organization schema
AI Search Checklist for Local Business
Schema Markup
- LocalBusiness schema with name, address, phone, hours
- Geo coordinates (latitude, longitude) in schema
- AggregateRating schema for customer reviews
- Service schema for each primary service offered
Content
- Service pages mention specific service areas and neighborhoods
- FAQ section with location and hours questions
- About page mentions founding date and local credentials
- Blog/content references local events, regulations, or context
Trust Signals
- Phone number visible in HTML (not image)
- Physical address in footer
- Privacy policy linked
- Licenses and certifications mentioned with details
Frequently Asked Questions
Do AI assistants answer 'near me' local queries?
Yes — and this is one of the fastest-growing AI search use cases. ChatGPT and Perplexity both answer location-specific queries by retrieving local business data. The businesses that appear are those with complete LocalBusiness schema, strong review signals, and location-specific content.
Does my Google Business Profile matter for AI search?
Yes. Google AI Overviews and some ChatGPT queries pull from Google Business Profile data. Keep your GBP up to date and link it in your website's Organization schema via the sameAs property. Consistency between your website and GBP data is a trust signal.
How many service area pages do I need?
Create individual pages for your top 3-5 primary service areas. Each page should be substantive (500+ words), mention the specific area prominently, and have localized content (local landmarks, area-specific notes). Don't create thin pages for every city in your region — quality beats quantity.
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