AI Page Audit for B2B Content
B2B buyers use AI for more than personal research — 67% of B2B purchasing decisions now involve at least one AI-assisted research step (Forrester 2025). If your case studies are gated, your technical content uses unexplained jargon, or your author credentials aren't visible, AI systems will cite your competitor's ungated, credentialed content instead.
67% of B2B purchasing decisions involve at least one AI-assisted research step — but most B2B content isn't structured for AI extraction.
Common B2B AI Search Problems
- 1Gated whitepapers and case studies are completely invisible to AI crawlers
- 2Case studies lack quantified outcomes ('we improved efficiency') — AI prefers specific numbers
- 3Technical content uses jargon without definitions — reduces AI extractability
- 4No pricing information publicly available — AI can't help buyers evaluate your solution
- 5Author credentials not displayed or verifiable — B2B trust signals missing
Recommended Fixes
- Publish ungated summaries of key whitepapers with the most valuable insights
- Add specific, quantified outcomes to case studies: '47% reduction in processing time in 90 days'
- Define technical terms in the first sentence of each section they appear
- Publish at least pricing tiers or ranges publicly ('Enterprise from $X/year')
- Display author bios with verifiable credentials, LinkedIn links, and relevant experience
- Add HowTo schema for technical implementation guides
AI Search Checklist for B2B
Case Studies
- Specific quantified outcomes (%, $, time periods)
- Named client (or clear industry/size description)
- Challenge → Solution → Result structure
- Article schema with datePublished
Technical Content
- Terms defined in first use (answer-first per heading)
- HowTo schema for implementation guides
- Author with technical credentials and Person schema
- External citations for standards and benchmarks
Product / Solution Pages
- Clear definition of what the product does in first 50 words
- Pricing tier visible (even if 'from $X')
- Integration list with text descriptions (not logos only)
- Comparison with alternatives (honest, table format)
Frequently Asked Questions
Should I ungate all my content for AI visibility?
Not necessarily — but consider ungating summaries or key findings from your most valuable gated content. An ungated 500-word summary with a link to the full gated report gives AI something to cite while maintaining the gate for lead capture. The summary gets cited; the gate captures leads.
How should I structure case studies for AI citation?
Use clear Challenge/Solution/Result sections with answer-first structure. Put the key outcome in the first paragraph: 'Acme reduced processing time by 47% in 90 days using [product].' AI systems extract this kind of specific, attributable statement. Case studies without quantified outcomes are rarely cited.
Does content behind a login affect AI indexing?
Yes — content behind authentication is completely invisible to AI crawlers. The page must return its core content to unauthenticated HTTP requests for AI systems to index it. Create public-facing versions of your most important insights even if the full experience requires login.
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